It is interesting to see the how the alcohol industry innovates their products and marketing strategies to revamp their brands. It is important that NGOs and governmental bodies are aware of these trends to examine whether the existing regulations (still) protect vulnerable groups against harmful alcohol marketing practices.

Recent trends in alcohol advertising and promotion can be found on this page of EUCAM. After an introduction of the new trend, possible risks of the trend are described, which is followed by examples of marketing practices from in outside the European continent.

Following trends are described:

Alcohol advertising in new media (November 2009) (1,74 MB)

Corporate Social Responsibility: the new marketing tool (June 2009) (5,37 MB)

Alcohol-flavoured food (March 2009) (1,65 MB)

Women - The new market (February 2008) (3,91 MB)

Drinks with a Boost: Alcoholic Energy Drinks (February, 2008) (846 kB)

The Green and Healthy image of Alcohol (February, 2008) (824 kB)