EUCAM - European Centre for Monitoring Alcohol Marketing

ICAP and KALIA Announce the Signing of Korea’s First Voluntary Code for Self-Regulation of Beverage Alcohol Advertising

15 November 2010

ICAP and KALIA Announce the Signing of Korea’s First Voluntary Code for Self-Regulation of Beverage Alcohol Advertising The International Center for Alcohol Policies (ICAP) and the Korea Alcohol & Liquor Industry Association (KALIA) are pleased to jointly announce the landmark signing of Korea’s first voluntary Alcohol Advertising Self-Regulatory Code at today’s second KALIA-ICAP Seminar.

Date: 15 November 2010
Source: ICAP press release

Developed in consultation with public health officials and non-governmental organizations, the code outlines alcohol producers’ formal commitment to responsible marketing through guidelines that provide new standards for the content and placement of beverage alcohol marketing communications, including online media. Among the code’s provisions are guidelines specifying that alcohol marketing and advertising should not target those under the legal drinking age, and should not portray situations suggesting that social, professional, or athletic success can be achieved as a result of drinking alcohol.

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