EUCAM - European Centre for Monitoring Alcohol Marketing

Prosecutors to oppose alcohol sale in 2014 World Cup in Brazil

3 September 2009

Prosecutors to oppose alcohol sale in 2014 World Cup in Brazil Derived: 03-09-2009
Source: The Globe, Issue 2 2009

The Associated Press has reported that Brazilian prosecutors are promising to fight FIFA, the international governing body of football (soccer) if alcohol is allowed to be sold in stadiums during the 2014 World Cup in Brazil. One of FIFA’s main sponsors is beermaker Anheuser-Busch.

“We will do everything we can to stop this from happening,” prosecutor Paulo Castilho told the official government news service, Agencia Brasil. “In defence of society, we will use every weapon we have gainst this.”

The prosecutor said economic issues should not interfere with the well-being of fans and society in general.

The Brazilian Football Confederation prohibits alcohol sales in Brazilian stadiums, but it is not a law passed by congress and it could be easily reversed during the World Cup. “A powerful (brewer) coming here should not take control of things,” Castilho said.

Remarks of EUCAM : This is an example of how powerful (we think) the alcohol industry is. In Brazil they even fear that beermaker Anheuser-Busch can legally evade the national law on alcohol in stadiums, because Anheuser-Busch is a main sponsor of the FIFA World Cup.

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