EUCAM - European Centre for Monitoring Alcohol Marketing

Marin Institute starts new social marketing campaign in US

12 December 2008

Marin Institute starts new social marketing campaign in US Marin Institute invites US youth to make your own anti-beer ad for the 2009 Free the Bowl Video Contest.

Year after year, the Super Bowl delivers the largest youth TV audience to the country's top beer seller, Anheuser-Busch. In 2008, an estimated 30 MILLION underage youth viewed more ads for beer than any other single product during the Super Bowl.

Marin Institute, the US watchdog of the alcohol industry has opened its new social marketing campaign on the 9th of December 2008.

See for more information the website of Marin Institute.

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