EUCAM - European Centre for Monitoring Alcohol Marketing

Dutch ministry acknowledges plausibility of impact alcohol marketing on youth alcohol consumption

3 November 2008

Dutch ministry acknowledges plausibility of impact alcohol marketing on youth alcohol consumption Dutch ministry acknowledged plausibility of impact alcohol marketing on youth alcohol consumption

Dutch Minister Klink underlines harmful effect of alcohol marketing after a consultation by scientists who evaluated some scientific studies on the effect of alcohol marketing.

Dutch minister Klink of the Ministry of Health, Welfare and Sports had decided some study around the topic alcohol marketing to a elaborated consultation by six Dutch scientists. There has been chosen for a process in which the alcohol industry, by the social aspect organization STIVA (de Stichting Verantwoord Alcoholgebruik), is acknowledged and in which she also agreed. Half of the studies and two of the six scientists has been proposed by STIVA.

The minister concludes from the studies that were evaluated as having both a high quality, and perceived as neutral, that it is plausible that there is a positive, possibly direct causal association between exposure/expenditure to alcohol advertising and immediately or later alcohol consumption by young people. The minister underlines that the Dutch government has already taken action which react on these findings. There has been submitted a legal time ban of alcohol advertisements on radio and television after 21:00 hours.


See complete consultation report (in Dutch).

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