EUCAM - European Centre for Monitoring Alcohol Marketing

Raise of AEDs in Europe

7 October 2008

Raise of AEDs in Europe An inventory by EUCAM on the availability of alcoholic energy drinks in Europe

Non-Member States have more stringent regulations on (alcoholic) energy drinks compared to EU Member States. It is difficult for EU Member States to maintain a ban on these drinks due to possible conflicts with EU trade agreements. A first exploration of the availability of alcoholic energy drinks shows that alcohol producers try to circumvent bans on alcoholic energy drinks by using guarana and ginseng instead of caffeine and taurine as stimulanting ingredient. In general, however, the number of alcoholic energy drinks in countries without such a ban is larger. The alcoholic energy drinks in these countries are mainly produced in Europe. The large number of American alcoholic energy drinks have not yet reached the European market.

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