Alcopops will be dropped from Australian Market

21 March 2008

Only weeks after the Australian Prime Minister planned policy meassures to attack youth drinking by introducing a time ban on alcohol advertisements and obliged health labels, the three major breweries in Australia have agreed to drop alcopops and alcoholic energy drinks from the Australian market.

Original article:

Super-strength drinks down the drain as Rudd flexes muscles

SUPER-STRENGTH "alcopops" and potent energy drinks will be dropped by three major breweries, prompting claims the industry is fearful of a Federal Government crackdown on the controversial pre-mixed spirits market.
By Jill Stark of theage.com.au

Just weeks after Prime Minister Kevin Rudd declared war on Australia's youth binge-drinking "epidemic", leading companies have bowed to pressure to scrap stronger spirit-based ready-to-drinks

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