EUCAM - European Centre for Monitoring Alcohol Marketing

No more provocative advertisements for young binge-travel!

30 January 2008

No more provocative advertisements for young binge-travel! The Consumers Ombudsman clamps down on Danish youth travel agencies, which use alcohol in their marketing
By Jydske Vestkysten, January 30, 2008

The Consumers Ombudsman now introduces a complete ban on pub crawls, body tequilas and booze games in youth travel marketing. Travel agencies are no longer allowed to use alcohol as bait, when they advertise holidays in for instance Sunny Beach, Bulgaria to young people.

With the Law of Marketing taken as basis, the Consumers Ombudsman, Henrik

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