EUCAM - European Centre for Monitoring Alcohol Marketing

New interesting campaigns to watch

14 November 2011

New interesting campaigns to watch Earlier this month Systembolaget, the agency that handles the Swedish monopoly on alcohol aired a new campaign on Swedish television called ‘How smooth is that?’, mocking the way that famous spirits brands market their product. Over in England, Balance, the alcohol office for the North East region, has started a campaign called ‘See what Sam sees’. The campaign visualizes the amount of exposure to alcohol marketing an average English child sees on a daily basis.

For the Swedish ‘How Smooth is that?’ video, click here>>

For the English ‘See what Sam sees’ video, click here>>

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