EUCAM - European Centre for Monitoring Alcohol Marketing

Evidence mounting on the harms of alcohol industry sports sponsorship

3 February 2011

Evidence mounting on the harms of alcohol industry sports sponsorship While policy makers in Australia, the United Kingdom, and New Zealand debate whether alcohol advertising and sponsorship should be banned from sport, new research provides evidence that alcohol industry sponsorship is associated with more hazardous drinking in sportspeople compared to non-alcohol sponsorship. Health scientists from Monash University, the University of Manchester, Deakin University and University of Western Sydney, asked Australian sportspeople about their drinking behaviours, sport participation, and what sorts of sport sponsorship they currently receive.

After accounting for other influences receipt of alcohol industry sponsorship in various forms was associated with significantly higher levels of drinking. Receipt of similar forms of sponsorship from non-alcohol industries such as, building firms, food or clothing companies was not related to higher drinking levels.

Of the 30 per cent of sportspeople reporting receiving alcohol industry sponsorship, 68 per cent met World Health Organisation criteria for classification as hazardous drinkers.

The research, published online in the journal Alcohol and Alcoholism, is the first to compare alcohol industry sponsorship to non-alcohol industry sponsorship.

Read more at: E! Science News
Picture credits: SXC.HU

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