EUCAM - European Centre for Monitoring Alcohol Marketing

Budweiser: the family beer

16 January 2011

Budweiser: the family beer The American Alcohol Industry Watchdog, the Marin Institute recently reported of a banner campaign from Anheuser-Busch InBev for Budweiser “Family Packs”.

The Marin Institute was tipped by a youth group in Roseburg, Oregon who sent photo’s of the banners that where seen around town. According to the Marin Institute one of the banners was placed next to an elementary school. The banners promote two products, namely the “Busch Family 30 Pack” of Busch Light beer for $14.99 and the $16.79 “Bud Family 24 Pack Cube.”

Umpqua Partners for a Drug Free Future, the organization which spotted the ads, was quick to start an online petition asking Anheuser Busch InBev to take down all "Family Pack" advertising. On the 13th of January Patti LaFreniere, Executive Director of Umpqua Partners states that Anheuser/Busch beer distributor, Western Beverage had informed her that the two banners advertising Bud and Busch Family packs were removed, and that all local ads would be removed on the same day.
The Marin Institute offered appreciation to Western Beverage for quickly responding to the petition campaign. The institute also calls upon the Anheuser-Busch InBev corporation to stop packaging and promoting Budweiser and
Busch Family Packs.

(Source: the Marin Institute, 11/16/10)

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