EUCAM - European Centre for Monitoring Alcohol Marketing

EUCAM commentary in upcoming issue of Addiction: Refuting arguments against a ban on alcohol sport sponsorship

30 August 2014

EUCAM commentary in upcoming issue of Addiction: Refuting arguments against a ban on alcohol sport sponsorship The October issue of Addiction will include an article called ‘Alcohol industry sponsorship and hazardous drinking in UK university students who play sport’, this article is followed by a commentary by EUCAM researcher Avalon de Bruijn, called ‘Refuting arguments against a ban on alcohol sport sponsorship.’

De Bruijn concludes: “…policymakers should consider whether the harms outweigh the financial benefits of alcohol sponsorship. Without alcohol sponsorship, sport and athletes would actually carry a positive message about a healthy life-style, which we know is a powerful way of influencing young people.”

The commentary is currently accessible online>>

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