EUCAM - European Centre for Monitoring Alcohol Marketing

FASE project - Focus on Alcohol Safe Environments

30 July 2010

FASE project - Focus on Alcohol Safe Environments In 2007, the European Commission co-financed the FASE project. In this project, a literature study on effective alcohol marketing regulations was conducted. A review of 190 papers resulted in an overview of criteria that are essential in effective alcohol marketing policy. Special attention was paid to the protection of young people against the harmful influence of alcohol marketing practices. Additionally, alcohol marketing regulations of 23 European countries were gathered and evaluated, and the alcohol marketing regulations of six European countries were evaluated in greater detail. The policy report will present a summary of the project’s findings and will provide information on effective alcohol marketing regulations and policy recommendations.

Please find below the policy reports on alcohol marketing. For the literature study and further details of the project and the other workpackages 'alcohol at the workplace' and 'safe drinking environments'go to the FASE website

policy-report-alcohol-marketing.pdfpolicy-report-alcohol-marketing.pdf (956 kB)

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