New fact sheet: impact of alcohol advertising in the cinema
23 April 2010
While there has been a multitude of research on the various ways and media of alcohol marketing and their effects on young people, research on alcohol marketing in the cinema has only recently taken off. This fact sheet covers the prevalence, range and effects of alcohol marketing in the cinema as proven in recent studies in the Netherlands and the UK.
While there has been a multitude of research on the various ways and media of alcohol marketing and their effects on young people, research on alcohol marketing in the cinema has only recently taken off. This fact sheet covers the prevalence, range and effects of alcohol marketing in the cinema as proven in recent studies in the Netherlands and the UK.
factsheet-impact-alcohol-advertisement-in-cinemas.pdf (315 kB)