EUCAM - European Centre for Monitoring Alcohol Marketing

Advice UK MPs: “Replace self-regulation of alcohol advertising with statutory regulations”

 Advice UK MPs: “Replace self-regulation of alcohol advertising with statutory regulations”

August 18th, 2014
A group of UK members of parliament have jointly lashed out against the current self-regulatory system of alcohol advertising. The cross-party group of MPs say that the current system is not robust enough to protect children and argue for its replacement by a regulatory system embedded in the law. The group’s views have been set out in an alcohol policy manifesto developed in preparation of the 2015 elections.
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New research concludes: Energy drink mixes increase urge to drink alcohol

New research concludes: Energy drink mixes increase urge to drink alcohol

August 10th, 2014
A new study conducted by the Center for Research on Aging, Health and Well-Being at the Australian National University in Canberra found that mixing energy drinks with booze results in increased urges to drink alcohol compared to drinking alcohol alone.
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Alcohol industry riding the wave of economic recession

Alcohol industry riding the wave of economic recession
13 July 2014
The alcohol industry has reacted on the economic recession by taking various actions. A new EUCAM trend report aims to provide insight in the marketing tactics of the alcohol industry in this period. Moreover, it describes patterns in alcohol consumption during the recession period.
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Research suggests online alcohol marketing leads to young people drinking more, more often and at an earlier age

Research suggests online alcohol marketing leads to young people drinking more, more often and at an earlier age
30 September 2013
A newly published review of currently available scientific literature shows exposure to online alcohol marketing leads to advancing the onset of alcohol consumption, increasing the amount consumed, as well as the frequency of consumption. This literature review is one of the main program points in the online conference on digital alcohol marketing, organized by EUCAM (The European Centre for Monitoring Alcohol Marketing) on the 31st of October.
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