EUCAM - European Centre for Monitoring Alcohol Marketing

Alcohol marketing during the 2014 FIFA World Cup: A case for stricter regulations?

EUCAM signalised new trends in alcohol marketing in a youth friendly sporting context in 8 European countries.

The recent FIFA World Cup in 2014 was an excellent opportunity for alcohol producers worldwide to promote their products and experiment with new media strategies. EUCAM, the European Centre for Monitoring Alcohol Marketing, analysed the various marketing techniques used by the alcohol industry during the World Cup. Examples of these strategies were collected by EUCAM focus points in Austria, Belgium, Croatia, Denmark, Iceland, the Netherlands, Spain and England. The results have been published in a trend report. One of the main conclusions is that the relative share of internet based new media advertising seems to become bigger compared to that of the traditional media.
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Australian research provides evidence for usefulness of cancer warning labels on alcoholic beverages

 Australian research provides evidence for usefulness of cancer warning labels on alcoholic beverages

October 12th, 2014
New Australian research suggests cancer warning statements on alcoholic beverages can be used to increase awareness about the relationship between alcohol consumption and cancer risk. Findings of a survey of more than 2000 drinkers suggests this is especially so when the messages are more specific – such as "alcohol increases your risk of bowel cancer" rather than a more general "alcohol causes one in 20 cancer deaths".
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UK research shows: World Cup broadcasts depict one example of alcohol marketing every minute

UK research shows: World Cup broadcasts depict one example of alcohol marketing every minute

October 12th, 2014
A new report by Alcohol Concern suggests that UK viewers of the televised key World Cup matches this summer saw one example of alcohol marketing for every minute of playing time. Following these findings, the charity is asking their government to ‘consider whether the harms outweigh the financial benefits’, as the audience included ‘millions of children and young people’.
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Alcohol industry riding the wave of economic recession

Alcohol industry riding the wave of economic recession
13 July 2014
The alcohol industry has reacted on the economic recession by taking various actions. A new EUCAM trend report aims to provide insight in the marketing tactics of the alcohol industry in this period. Moreover, it describes patterns in alcohol consumption during the recession period.
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Research suggests online alcohol marketing leads to young people drinking more, more often and at an earlier age

Research suggests online alcohol marketing leads to young people drinking more, more often and at an earlier age
30 September 2013
A newly published review of currently available scientific literature shows exposure to online alcohol marketing leads to advancing the onset of alcohol consumption, increasing the amount consumed, as well as the frequency of consumption. This literature review is one of the main program points in the online conference on digital alcohol marketing, organized by EUCAM (The European Centre for Monitoring Alcohol Marketing) on the 31st of October.
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