Alcohol marketing and brand identity are significant determinants of sales. Consequently, the alcohol beverage industry focuses on alcohol marketing. EUCAM provides summaries of scientific accounts which examine the alcohol beverage industry and its relationship with alcohol marketing.
Lopes, T. da Silva (2007). Global Brands: The Evolution of Multinational in Alcoholic Beverages. Cambridge University Press.
Munro, G. & De Wever, J. (2008). Alcohol Marketing and Public Health. Drug and Alcohol Review, 27, 204-211.
Lyons, A., McNeill, A., Gillmore, I., Britton, J. (2011) Alcohol imagery and branding, and age classification of films popular in the UK. International Journal of Epidemiology, 2011;1–9.
Gentry, E. et al. (2011).Alcohol Advertising at Boston Subway Stations: An Assessment of Exposure by Race and Socioeconomic Status. American Journal of Public Health, October 2011, Vol 101, No. 10
Nicholls, J. (2012). Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends. Alcohol and Alcoholism. doi: 10.1093/alcalc/ags043
Rhoades, E., & Jernigan, D. H. (2012). Risky Messages in Alcohol Advertising, 2003–2007: Results From Content Analysis. The Journal of adolescent health : official publication of the Society for Adolescent Medicine.