EUCAM - European Centre for Monitoring Alcohol Marketing


In a bar in Dusseldorf, Jagermeister is the main theme. There are promotional items all over the place and a Jagermeister draft device is clearly visible on the bar.
A Jagermeister team with so-called Jagerettes entered the bar and gave al the guests free shots. Also a Jagermeister song was performed.

Country: Germany
Type of Alcohol Marketing Practice: Promotional Teams

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