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New Fact Sheet: The impact of alcohol marketing exposure on the drinking behaviour of young people 25 August 2011 The effects of alcohol advertising and marketing on drinking behavior of young people has been more and more extensively studied over the past few years. Evidence has grown stronger that especially exposure to large volumes of alcohol advertising has an undesirable impact on the drinking behavior of youngsters. These effects of alcohol advertising on drinking behavior have been found on the long term (longitudinal studies) as well as on the short term (experimental studies). Both types of research (findings) will be discussed in this fact sheet. Read more... New Fact Sheet: Legal possibilities of a comprehensive alcohol advertising ban in Europe 24 June 2011 Econometric studies by Saffer and colleagues suggest that overall bans of alcohol marketing can be successful in decreasing the total alcohol consumption among adolescents. In accordance with this, in its European Action Plan (2011) the WHO recommends a total ban on alcohol advertising in Europe. The new factsheet describes the competence of the European Union to adopt a pan-European alcohol advertising ban and its legal possibilities. Read more... NEW ADS |
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