EUCAM - European Centre for Monitoring Alcohol Marketing

Belgium: put our beer culture on UNESCOs Intangible Cultural Heritage List

April 14th, 2014
The three community ministers of Culture of the French, Flemish and German speaking communities of Belgium have submitted the nomination dossier to have the Belgium beer culture added to UNESCOs Representative List of the Intangible Cultural Heritage of Humanity.
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Belgium: put our beer culture on UNESCOs Intangible Cultural Heritage List

Research: Alcohol brand references in music raises likelihood of binge drinking

April 13th, 2014
New research finds that music which makes frequent references to specific alcohol brands increases the likelihood of binge drinking in teenage listeners. Additionally, the researchers found that teenagers are exposed to an average of eight alcohol brands references per day by listening to music.
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Research: Alcohol brand references in music raises likelihood of binge drinking

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Witvlak
Witvlak

Research suggests online alcohol marketing leads to young people drinking more, more often and at an earlier age

Research suggests online alcohol marketing leads to young people drinking more, more often and at an earlier age
30 September 2013
A newly published review of currently available scientific literature shows exposure to online alcohol marketing leads to advancing the onset of alcohol consumption, increasing the amount consumed, as well as the frequency of consumption. This literature review is one of the main program points in the online conference on digital alcohol marketing, organized by EUCAM (The European Centre for Monitoring Alcohol Marketing) on the 31st of October.
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New Fact Sheet: Testing content restrictions in self-regulation codes

New Fact Sheet: Testing content restrictions in self-regulation codes
10 March 2013
In 2010, the five NGOs participating in the AMMIE project selected 84 alcohol marketing practices that appeared to be in violation of existing national rules for self-regulation. We filed complaints against these practices at the national Alcohol Advertising Committees, who are to decide whether these complaints are to be upheld (or not).
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